URL Params
View on WordPress.orgScores higher than 79% of indexed plugins
About
Short Code to grab any URL parameter from the Query String and display it or display conditional content.
Security History
What It Does
URL Params lets you pull any value from the URL query string and display it anywhere a shortcode is supported on your WordPress site. It also supports conditional content blocks, so you can show or hide sections based on the presence or value of specific URL parameters. In practice, this means you can build personalized landing pages, track UTM campaigns, or pre-fill form fields without writing custom PHP.
Who It's For
This plugin is built for marketers, affiliates, and small business owners who run paid traffic to landing pages and need to capture UTM tags, referral codes, or campaign IDs from the URL. It is also useful for real estate sites, event registrations, and multi-step funnels where personalization based on URL data matters more than deep technical control.
Who Should Skip It
If you need advanced personalization tied to logged-in user roles, CRM data, or server-side logic, this lightweight shortcode-only approach will not be enough. Developers comfortable writing a few lines of PHP, or users on full marketing automation platforms, can replicate this functionality without a plugin.
The Bottom Line
URL Params does one narrow thing and does it cleanly, which is why it earns a solid 79.98 overall score with perfect ratings and fresh maintenance. Its weakest signals are the modest install base of 8,000 and the near-empty support thread history, so buyers are betting on a small but actively maintained tool. If your workflow depends on URL parameter personalization, it is worth a try; if you need enterprise-grade tracking or deeper integrations, look elsewhere.
Related Plugins
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