Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation

61 Quality Score

Active Installs

18/30

With only 10,000 active installs against a claimed 600,000-business user base, the WordPress.org adoption is modest and suggests most Sumo users rely on the hosted platform rather than this plugin.

Update Freshness

12/25

The plugin was updated in June 2025 and tested against WordPress 6.8.5, which is a positive sign of recent upkeep, though the overall maintenance subscore of 59 indicates room for improvement elsewhere.

User Rating

13/15

An 84 out of 100 from 519 raters is a strong score and suggests most users who do leave feedback have a favourable experience with the tool.

Support Health

8/15

Zero support threads opened and zero resolved on WordPress.org points to either a very quiet user community or that most users are directed to BDOW's own support channels, making it hard to gauge true support health here.

WP Compatibility

11/15

Requiring WordPress 4.7 and PHP 7.0 keeps compatibility broad, and testing against 6.8.5 confirms forward compatibility with current releases.

Scores higher than 9% of indexed plugins

About

Sumo is trusted by over 600,000 businesses — small and large — in growing their email lists, customer base, and revenue online.

Active Installs 10k+

Rating ★★★★ 4.2/5

Last Updated 2025-06-05 7:44pm GMT

Requires WordPress 4.7+

Tested Up To 6.8.8

Requires PHP 7.0+

Security History

1 known vulnerability, all patched

1 Medium

Most recent: April 5, 2024

View details ▸

What It Does

BDOW! (formerly Sumo) provides WordPress site owners with tools to build pop-ups, slide-ins, welcome mats, and opt-in forms aimed at capturing visitor emails. It connects to major email service providers and includes basic analytics for tracking conversions. The plugin also offers social sharing buttons and shareable content features for growing audience reach.

Who It's For

This plugin is best suited for small business owners, bloggers, and ecommerce operators who want a straightforward way to grow an email list without coding custom opt-in forms. It works well for users who do not mind sending subscriber data to BDOW's third-party platform. Sites running basic content or WooCommerce stores looking for a quick list-building starter will get the most value.

Who Should Skip It

Privacy-focused site owners and EU-based businesses subject to GDPR scrutiny should skip this plugin, as third-party tracking and external script loading can complicate compliance. Anyone needing reliable, timely developer support should also look elsewhere given the zero resolved support threads.

The Bottom Line

BDOW! Website Pop-up Builder delivers solid pop-up functionality with a respectable 84 user rating, but its WordPress.org footprint is small and there is no public support track record to lean on. The overall quality score of 64.07 reflects that this is a usable but middling option, best for casual list-builders rather than serious marketers who need strong support and transparent data handling. Consider it a starting tool, not a long-term growth stack.

Related Plugins

WP Mail SMTP by WPForms 97/100

Pick this instead if your real problem is reliable email deliverability rather than pop-ups and opt-ins, as it solves a fundamentally different need.

WooCommerce 96/100

Choose this if you need a full ecommerce engine with built-in conversion tools, rather than a pop-up layer on top of an existing store.

Site Kit by Google 94/100

Pick this if your priority is first-party analytics and Search Console data without relying on BDOW's tracking scripts.

Burst Statistics 93/100

Choose this if you want privacy-friendly, cookie-free analytics without sending visitor data to a third-party marketing platform.

Independent Analytics 92/100

Pick this for a self-hosted analytics option that keeps data on your own server, which pairs better with strict GDPR or compliance requirements.