Simple 301 Redirects By BetterLinks – Easy WordPress Redirect Manager for Redirects, 404 Error Log & More
View on WordPress.orgScores higher than 85% of indexed plugins
About
Simple 301 Redirects provides an easy method of redirecting requests to another page on your site or elsewhere on the web.
Security History
What It Does
Simple 301 Redirects lets you map old URLs to new ones through a straightforward admin interface, so visitors and search engines land on the correct page instead of a 404. It also includes a 404 error log to surface broken links on your site, and supports wildcard matching for redirect patterns. The plugin is designed to be lightweight and focused on the redirect job without bundling in a full link manager.
Who It's For
This is a good fit for site owners who are migrating content, restructuring permalinks, or cleaning up dead links and want a simple tool that does not add bloat. Small to mid-sized WordPress sites that need a 404 monitor and basic redirect tracking will get the most value, particularly marketers running short URL campaigns or affiliate redirects.
Who Should Skip It
If you need advanced link tracking, click analytics, A/B testing, or affiliate link cloaking, this plugin is too minimal and you should look at BetterLinks instead. Users managing enterprise-scale redirect maps with thousands of rules will also want a more feature-rich redirect manager like EPS 301 Redirects.
The Bottom Line
Simple 301 Redirects earns a respectable 81.29 overall score and stands out for its recent maintenance and clean compatibility profile. It is a solid, no-frills choice for straightforward redirect management but the thin user rating pool and modest support history mean larger or more demanding sites may want the EPS 301 Redirects alternative for extra polish.
Related Plugins
Pick this if you want a higher overall quality score, three times the install base, and proven handling of larger redirect workloads.
Pick this if you want a comparable quality score with a combined 404 log feature from a different developer at a smaller scale of 30,000 installs.
Pick this when your priority is link shortening, click tracking, and affiliate management rather than pure URL redirection.
Pick this if you want an SEO-focused redirect manager with a lower install count but solid core redirection functionality.
Pick this if you want a lightweight option with a similar quality score and 5,000 installs for very simple redirect needs.