Product Prices by User Roles for WooCommerce
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About
Set user role based product prices in WooCommerce. Set Role based pricing globally or per product, hide prices for selected roles and more.
What It Does
Product Prices by User Roles for WooCommerce lets store owners display different prices to customers based on their WordPress user role, either set globally or adjusted on a per-product basis. It also supports hiding prices entirely for selected roles, which is useful for wholesale or members-only shops.
Who It's For
This plugin fits small to mid-sized WooCommerce stores that need to show tiered or role-specific pricing, such as B2B wholesalers, loyalty clubs, or retailers with VIP customer groups. It is best suited for site owners comfortable with simple role-based configuration rather than complex dynamic pricing rules.
Who Should Skip It
If you run a standard retail store where every customer sees the same price, or you need advanced pricing features like bulk discounts, tiered quantity breaks, or customer-specific negotiated prices, you can skip this plugin and avoid the extra layer of complexity.
The Bottom Line
Product Prices by User Roles for WooCommerce delivers a focused feature set and is clearly maintained, but its tiny user base, subpar rating, and lack of any public support history make it a hard sell for shops where reliability matters. It is worth trying only if you specifically need lightweight role-based pricing and are willing to test it on a staging site first.
Related Plugins
Pick Germanized if you operate in German-speaking markets and need locale-specific pricing, invoicing, and legal compliance features rather than just role-based pricing.
Choose this for generating professional invoices and packing slips, which is unrelated to role-based pricing but useful for stores needing proper documentation.
Pick this if your priority is collecting and displaying product reviews rather than managing user-role pricing.
Choose Stripe for reliable credit card processing, which addresses payment acceptance rather than pricing rules.
Pick Mercado Pago if you sell in Latin America and need a regional payment gateway, with no overlap on the role-based pricing feature.