Cimo – Free Instant Image Optimizer & WebP Converter
View on WordPress.orgScores higher than 79% of indexed plugins
About
Unlimited free image compression and WebP conversion, done instantly as you upload them. No quotas, no external servers, no limits.
What It Does
Cimo compresses images and converts them to WebP the moment you upload them to the WordPress Media Library, handling everything locally on your own server so no files are sent to third-party APIs. There are no monthly quotas, no account signup, and no per-image fees, making image optimization effectively free regardless of how many uploads your site processes. The plugin runs the conversion and compression automatically on upload, so existing media already in the library needs a separate bulk action to be processed.
Who It's For
This plugin fits sites that push a high volume of images through WordPress and want to avoid paying for SaaS image optimization services such as ShortPixel or Imagify. Photographers, stock photo libraries, news outlets, and e-commerce stores with constantly refreshed product galleries will get the most value, particularly those on tight budgets. Small sites with only a handful of images a month will see less benefit since the savings are smaller in absolute terms.
Who Should Skip It
If you only upload a few images per month, a free desktop tool like Squoosh or a single TinyPNG pass is faster than installing and configuring any plugin. Sites on very low-spec shared hosting should also skip this, because local compression and WebP conversion are CPU-heavy and will compete with your real visitors for server resources.
The Bottom Line
Cimo delivers an honest free-tier image optimizer with no quotas, near-perfect ratings, and a developer who is clearly active, but its 8,000 installs and single support thread mean you are an early adopter of a less proven option. The 79.38 overall score and strong maintenance signals make it worth trying on a staging site first, especially if you are tired of paying monthly fees to competitors. Once it crosses 50,000 installs with a wider rating base, the picture should be much clearer.
Related Plugins
Pick EWWW if you need a battle-tested plugin with a million installs, CDN-backed optimization for slow servers, and a more mature bulk conversion workflow.
Pick Converter for Media when WebP and AVIF output are the priority and you specifically want the same local conversion approach used by over 500,000 sites.
Pick Imsanity if your real problem is oversized uploads being saved to disk rather than recompressing existing images, since it focuses on resize-on-upload rather than format conversion.