Add Pinterest conversion tags for Pinterest Ads + Site verification

71 Quality Score

Active Installs

14/30

With roughly 1,000 active installs and no listed alternatives in its category, the plugin has a narrow but real user base.

Update Freshness

25/25

Last updated within days of the assessment and tested up to WordPress 7.0, so maintenance signals are strong and current.

User Rating

10/15

A 66 out of 100 from only 9 ratings is mediocre, and the very small sample size makes the score statistically soft.

Support Health

8/15

Zero support threads opened and zero resolved gives a 0% resolution rate, which is a concern despite the low volume.

WP Compatibility

15/15

It supports WordPress 4.1 and newer on PHP 5.6 or higher, giving it broad compatibility with older and current environments.

Scores higher than 25% of indexed plugins

About

The Pinterest conversion tags plugin allows to add strategically your Pinterest TAG ID on all your webpages (with the base code).

Active Installs 1k+

Rating ★★★ 3.3/5

Last Updated 2026-09-18 7:03pm GMT

Requires WordPress 4.1+

Tested Up To 7.1.1

Requires PHP 5.6+

Security History

2 known vulnerabilities, all patched

1 High 1 Medium

Most recent: March 4, 2022

View details ▸

What It Does

The plugin injects your Pinterest Tag base code (the global site-wide snippet) across every page of your WordPress site, enabling Pinterest Ads conversion tracking and site verification. It does not handle event-specific tracking like add-to-cart or checkout by default, so it works best as the foundation layer of Pinterest's tag system.

Who It's For

Pinterest advertisers who run paid campaigns and need the base Pinterest Tag installed quickly without editing theme files. It suits small to mid-sized e-commerce, lifestyle, and DTC brands that rely on Pinterest as a traffic and conversion channel.

Who Should Skip It

Anyone who needs granular event tracking (lead, add-to-cart, checkout, signup) or e-commerce-specific match keys out of the box should skip this and use a tag manager or a more capable Pinterest integration like the official partner tag.

The Bottom Line

A functional, recently updated plugin that does one narrow job well: installing the Pinterest Tag base code across your whole site. The weak rating, tiny review pool, and zero support history keep the trust score modest at 70.83/100, so power users or anyone needing event-level tracking will want a more capable setup.